Wednesday, December 17, 2008

sleep before you drive

i am currently doing research for a nb pitch and came across this intense campaign out of new zealand. clearly they have a problem with sleepy people behind the wheel. it is an interesting new take on the ole crash scene tactic - people often distance themselves from crash protrayals by demonizing the driver as a drunk or an speed-hungry idiot. however its hard to ignore the message in this execution.



well done.